Kummer & Herrman // ART DIRECTION & DESIGN / Air Pressure
Campaign and identity for an exhibition on inflatable sculptures by Paul McCarthy which were on show in the botanical gardens in Utrecht. Many of the 40.000 visitors made photographs of the inflatables (with and without themselves) which appeared in large quantities on sites like Flickr and Picasa. Next to professionally made images of the art pieces, a wide range of these pictures is inserted in a retrospect on this exhibition.
